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BIBBI Parfum unveils debut fragrance range inspired by founder's meditative state

Sophie Smith
23 October 2023

New brand BIBBI Parfum has launched its debut range of luxury fragrances, fusing "artisanal craftsmanship with cutting-edge technology to create an entirely new realm of fragrance experiences".

Co-founded by Swedish-born creative designer Stina ‘Bibbi’ Seger and her husband, Jan Vilhelm Ahlgren, BIBBI Parfum invites consumers to "embark on an unparalleled olfactory adventure, a journey into the depths of the subconscious".

Each scent draws inspirations from Seger’s meditative, subconscious state of mind - the fragrances are narratives, stories woven from the threads of her inner world.

"Inspired by the tales and meetings in my meditative state, BIBBI Parfum is a canvas for expressing the intangible," said Seger. "Our fragrances are bridges to the inner self, inviting you to discover the unforgettable."

The brand's full collection features nine unique scents, each with their own distinct olfactive category and personality. For today's launch, the brand has initially focussed on six fragrances, with the rest to follow in early 2024.

Introducing BIBBI Parfum’s six debut fragrances:

  • Ghost of Tom – citrus amber
  • Radio Child – fruity musk
  • Pistachio Game – woody aromatic
  • Santal Beauty – woody floral
  • Iris Wallpaper – floral fruity
  • The Other Room – woody rose

Priced at £120 for 30ml and £245 for 100ml, BIBBI Parfum has selected British department store Liberty London as its exclusive launch partner in the UK.

"To launch at Liberty London is such a recognition for us as creator, Seger told Liberty is incredible in supporting new upcoming brands and for us there was no other option. I’m extremely happy and grateful for the support and effort from the whole team at Liberty for believing in BIBBI and making this launch happen."

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