Bumble and bumble names first Global Artistic Ambassador

Bumble and bumble has named editorial hairstylist Evanie Frausto as its first-ever Global Artistic Ambassador.

In this role, Frausto will focus on artistic innovation to "empower self-expression through hair".

He will bring expertise to collaborate on product development, inspire new artistic trends, and share his knowledge and passion for self-expression with the brand's next generation of stylists.

Frausto will also continue to create innovative looks backstage at fashion week, for campaigns, and editorial shoots for the brand.

"With Mexican roots, and growing up in the US, I discovered a sense of acceptance and fluidity at a young age. I always experimented with exaggerated and rebellious looks that pushed societal norms," said Evanie.

"This partnership with Bumble and bumble allows me to combine my dedication to recognising hair as a form of art in its own right with a brand that shares my dedication to embracing individuality and inclusivity."

Bumble and bumble began as a New York City salon in 1977, where its hairdressers clipped, coloured and styled their way into prominence in magazines, on runways, and backstage around the world.