Diptyque to open new multilevel boutique in London

Diptyque is opening a new multilevel boutique in London next year and has championed local artistic talent ahead of its arrival. 

Set to open at 107 New Bond Street in Spring 2024, the new store is part of the brand's wider retail expansion strategy.

It adds to a number of new UK openings from Diptyque in recent years, including Sloane Street and Spitalfields in 2022.

Whilst specific details about the new space are yet to be revealed, Diptyque hired British artist Charlotte Trounce to hand paint the unit's hoarding as a hint to the brand's arrival.

The colourful design draws inspiration from the Maison’s artistic heritage and herbarium of scents, it said.

The mural will be displayed until the new store opens next year.

It comes after Diptyque announced the opening of a new festive pop-up in London's Marylebone later this month.

Running from 17 October to 31 December, the space will celebrate the brand's limited-edition Holiday collection.