Dr.PAWPAW appoints ex-Huda Beauty Jim Higginson as COO

Supply chain veteran, Jim Higginson, has been appointed COO at Dr.PAWPAW after a two-year stint as Huda Beauty's Senior Director of Logistics and Customer Fulfilment. 

In his new role, Higginson will be responsible for managing the beauty brand's operations in an effort to boost efficiency and profitability.

He will manage the logistics, supply chain, optimisation and operations at the British beauty brand famed for its multitasking balms, hair and handcare.

Jim Higginson has an extensive background in cosmetics supply chain management. Most recently, he held the position of Senior Director of Logistics and Customer Fulfilment at Huda Beauty for two years. At Huda Beauty, Higginson was responsible for warehousing, transportation and customer order fulfillment.

He also held the positions of  Global Operations Director at Zoeva,  Director of Operations at Aromatherapy Associates and Group Supply Chain Director at Molton Brown.

A spokesperson for Dr.PAWPAW posted to LinkedIn: "We're delighted to announce Jim Higginson FRSA has joined Dr.PAWPAW as Chief Operating Officer. Jim brings years of experience from huge beauty brands, and we're thrilled to have Jim's expert knowledge on board.

"The Dr.PAWPAW team continues to expand as we go through this high growth period!"

This news follows the brand's move into skincare, announced earlier this year. Dr.PAWPAW made the move into skincare with its new YOUR gorgeous SKIN range based around the hero ingredient papayaluronic™.

Designed in the UK and made in Korea, the range features nine multi-tasking products suitable for all skin types and tones, including a 3 in 1 cleansing balm, 4 in 1 face serum, brightening eye cream, hydrating day cream, day cream SPF+ pa++++, rejuvenating night cream, glowing sheet mask, soothing sheet mask and hydrating sheet mask.