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E.L.F Cosmetics launches "donut and coffee-inspired" collection with Dunkin' Donuts

Camilla Rydzek
31 March 2022

E.L.F Cosmetics has launched a limited-edition collection with Dunkin' Donuts, inspired by the array of donut and coffee shades, textures and scents found at the donut establishment.

The makeup "menu" invites shoppers to create coffee-inspired looks that can be anything from "strong and bold" to "light and sweet". It features five products including a "Dunkin’ Dozen" eyeshadow palette and a "Glazed for Days" lip gloss set. Prices range from £5 to £12, with a complete set available for £57.

To launch the collection E.L.F and Dunkin' partnered with TikTok star and makeup artist Mikayla Nogueira, who will host a TikTok Live Shopping Event on her channel on 5 April where all products from the collaboration will be available for purchase. On the same day a "donut-shaped walk-through" pop-up experience will also open in the West Village, New York City.

Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty commented: “e.l.f. and Dunkin’ run on a shared mission to delight our communities, serve up excitement and help you be your best (s)e.l.f. This collaboration is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favourite e.l.f. makeup.”

Peter Callaro, Vice President of Integrated Marketing Communications, Dunkin’ added: “We’ve long admired the genuine connection e.l.f. has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans. We’re thrilled to team up with e.l.f. to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine.

The "E.L.F. Sweet" collection is available in the UK online from 3 April, with members of its beauty squad able to purchase from today.

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