Editors' Picks: New launches from Augustinus Bader, TRESemmé, Paula's Choice and more...

From Augustinus Bader's shampoo and conditioner to Virtue Labs' Damage Reverse Serum, and more, here are the top beauty launch picks of the week from TheIndustry.beauty team.

6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant, Paula's Choice

Everyone and their dog uses Paula's Choice's 2% BHA Liquid Exfoliant, or so it seems! With demand ever-increasing, the proof is in the pudding that the bestselling product works.

Earlier this month, the brand released a new liquid exfoliant that combines 6% Mandelic Acid and 2% Lactic Acid. The new addition to the liquid exfoliant family, which retails for £35, is 'BHA’s younger sister' and has quickly become my sensitive skin's new best friend.

After using the 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant, it's clear why liquid exfoliant has knocked grainy scrubs off of every 'skinsiders' shelves. It's gentle enough to not irritate the skin but is effective in providing improved texture and tone.

Chloé Burney, Senior News and Features Writer.

The Rich Shampoo and The Rich Conditioner, Augustinus Bader

When you think about Augustinus Bader, skincare is likely the first category that comes to mind. However, for its latest launch, the brand has got us thinking about haircare – and what's more, it's linked to the brand's hugely popular Rich Cream, so consumers can now treat both their hair and skin as part of this range.

Boasting the brand's proprietary TFC8 technology, the product duo transports key nutrients to the cells for renewal, combating signs of ageing and damage to reveal healthier-looking hair.

The Rich Shampoo (£43) promises to revive extra-dry, coloured, heat-damaged, and breakage-prone hair, working to deeply nourish, condition, and smooth hair for silkier, softer strands. Meanwhile, The Rich Conditioner (£43) restores damaged hair and strengthens strands, helping to reduce breakage and prevent split ends. It also offers deep hydration, reduces frizz, and smooths locks for a glossy, voluminous finish. What's not to like?

Sophie Smith, News Editor & Senior Writer.

Honey Vanilla Lip Smoothie, Farmacy Beauty

I mean, you just need to read the product name to know that you want to use it, don't you? US brand Farmacy is famous for its honey-based products and its Honey Halo Ceramide Moisturiser is insanely good. So, it was with nothing less than delight to discover that it has now added a honey-based Lip Smoothie to its range (it already had an Apple-based one).

This new version of the Lip Smoothie is a clinically proven daily peptide lip balm. It is packed with peptides and vitamin C, blended with farm-fresh buckwheat honey and upcycled vanilla extract, to deliver smooth, plumped lips. It promises eight hours of moisture and a high-gloss finish. I want to eat it but I don't think that's a very good idea. Priced at £20, the product is now available from Amazon, Space NK and Sephora.

Lauretta Roberts, CEO, Co-founder and Editor in Chief.

Damage Reverse Serum, Virtue Labs

After spending years making up for dying my black hair blonde (bows head in shame), damage control is now my top priority. Though Olaplex has always been my holy grail, when Virtue Labs launched its Damage Reverse Serum, I knew I had to get my hands on it.

The superhero serum, which retails for £59, is clinically proven to instantly repair 98% of split ends and makes hair more resistant to breakage after just one use. The secret? The highest concentration of Virtue’s patented, 100% bioidentical healing protein, Alpha Keratin 60ku, paired with a blend of high-performing ingredients.

Chloé Burney, Senior News & Features Writer.

Lamellar Shine Collection, TRESemmé

In my late teens (i.e. quite some time ago...), I had to make a decision. Either I could have shiny hair or highlighted hair. At least that's how it felt. I went for highlighted hair and have spent the many intervening years literally pining for shine. A few years ago, I was blown away by an in-salon treatment from Kérastase, called K Water, and so began my obsession with Lamellar technology.

Lamellar-based treatments became all the rage after K Water was launched and plenty of haircare brands have since introduced water-style post-wash treatments, and they are generally pretty good. But it's interesting to see that the Lameller technology is now being employed across full ranges, as TRESemmé has done with its new Lamellar Shine collection featuring a shampoo and conditioner, leave-in serum and finishing oil.

I don't know how TRESemmé does it for the price, but it's able to offer salon-level gloss from a product line that starts at just £4. The most expensive thing here is the finishing oil, for just £10. It seems you no longer have to make that decision between shiny or highlighted hair, these days, you can have both, and it won't cost the earth!

Lauretta Roberts, CEO, Co-founder and Editor in Chief.