Ella & Jo Cosmetics names Cat Deeley as ambassador as it launches in the UK

Ella & Jo Cosmetics, the skincare brand launched in 2017 by Irish entrepreneurs Charlene Flanagan and Niamh Ryan, has named TV presenter Cat Deeley as ambassador as it launches in the UK.

Flanagan, a make-up artist, and Ryan, a skin therapist, created the brand having spotted a gap in the market for "functional and fun products that made the everyday lives of women easier".

The products were developed with active ingredients and efficiency in mind, and are vegan and cruelty free.

“We are so excited to be launching in the UK with Cat as our beauty ambassador. Cat really does sum up what our  brand is all about and there was a real synergy between all of us, as beauty enthusiasts, entrepreneurs and  busy working mums. We’re so happy to be working with Cat and are delighted she loves the products as  much as we do!”

Cat Deeley with the Ella & Jo range

Bestsellers in the range, and favourites of Deeley, include a Plumping Hyaluronic Serum (£40), The Glow Up Enzyme Mask (£34) and The Miracle Mask (£34).

“I loved the products as soon as I tried them and now Ella & Jo is my best shared secret! I’m a real beauty enthusiast and am excited to be working with a new and emerging brand with the same ethos and values that I hold," said Deeley.

"I have always been interested in looking after my skin and I am very particular about the skincare I use. Confidence for me really does start with my skin  and how I look is related to how I feel. What I love about Ella & Jo products is that my skincare routine is so quick and easy, every day. The fact I feel better after using the products means I have more inner confidence, which shines on the outside too,” Deeley added.

As well as skincare, the brand also offers a range of accessories including make-up brushes, brush cleaner, cosmetic bag, facial roller and a scented candle.

Its dedicated UK website is now live at www.ellaandjo.co.uk.