EviDenS de Beauté to launch gifting pop-up at Harrods
EviDenS de Beauté is launching a pop-up exhibition at Harrods dedicated to its Christmas gifting campaign.
Located on the department store's ground floor, the gifting pop-up will run from 22 December until 3 January 2024.
It will showcase the luxury skincare brand's seasonal offerings and gift sets, including its Prestige Set exclusive to Harrods.
The activation encourages customers to "discover a rendezvous between an emblematic symbol of Japan and the traditional spirit of a Parisian Christmas in-store".
The inspiration for the Christmas pop-up came from the brand's dual heritage of both French and Japanese origin.
Founded by Charles-Édouard Barthes in 2007, EviDenS de Beauté is a luxury skincare brand combining Japan's cosmetic expertise with French elegance.
After observing his wife’s beauty routine, Barthes created the first anti-aging skincare line specially formulated for sensitive skin.
For the last 15 years, the brand has developed products in collaboration with burn doctor Professor Ishibashi, who specialises in the reconstruction of skin cells, to meet the "highest standards on the never-ending quest to perfection".
As a result, Evidens de Beauté has created a "demanding approach to effectiveness, joining technology and sensoriality for visible results on all skin".
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Leading the visuals for the brand’s Christmas campaign this year is the story of the Koi fish, used throughout the gift set packaging designs and promotional video played in store.
