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Firmenich announces new fragrance inspired by Pantone's Colour of the Year

Sophie Smith
22 December 2021

Swiss fragrance company Firmenich has announced a new collection inspired by Pantone's Colour of the Year 2022, 17-3938 Very Peri.

Described by Firmenich, its new Pure Imagination collection aims to illustrate the emotional relationship between colour and scent.

The creation of the new Pantone colour aims to capture this unique point in time, symbolising the transitions we are going through.

Firmenich emphasises that consumers are seeking protective, comforting and calming sensations, while also wanting a touch of joy and excitement.

Taking inspiration from the colour, Pure Imagination uses ingredients linked to these emotions. These ingredients are selected from Firmenich's award-winning palette that ranges from naturals and synthetics, to biotech innovations.

The Pure Imagination collection consists of several creations across fragrance, shower gels and candles.

laria Resta, President at Firmenich, said: "In this dawning age of post-crisis ingenuity, partnerships of the senses represent vast new ways we can think about creativity, science and nature on our path to new frontiers.

“As a forward-looking perfumery company with proprietary insight into consumer trends, we are excited about how this Pure Imagination collection created by our perfumers across the globe will ignite new inspirations in this contrasted era.”

Read more about why Pantone created Very Peri in's feature here.

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