Floral Street to host biggest ever fragrance masterclass for TikTok creators

Sophie Smith

02 November 2023

British fragrance brand Floral Street is hosting its largest ever in-person 'Scent School' masterclass tomorrow, 3 November.

During the event, 90 TikTok creators will be led through an immersive, educational fragrance session by Michelle Feeney, Floral Street's founder.

As part of this, Feeney will guide the creators through eight of Floral Street's bestselling fragrances, helping them to identify each note, smell individual accords and become an "expert" in fragrance.

The interactive session will take place at the TikTok Shop Beauty House, a "first-of-its-kind" experience to showcase some of the platform's top-selling brands.

Michelle Feeney, Founder of Floral Street

Founded in 2017, Floral Street set out to make ethical fine fragrances accessible to all. The sustainable brand is powered by flowers and inspired by diverse and vibrant culture in London.

Its bestselling scents include Arizona Bloom, Wonderland Peony, Sunflower Pop, Electric Rhubarb and Sweet Almond Blossom, amongst others.

Michelle Feeney, Founder of Floral Street, said: "We at Floral Street are a modern British brand, and we are so excited to work with the TikTok community on educating and energising fragrance."

Listen to TheIndustry.beauty's podcast with Michelle Feeney.