Benjamin Clementine announced as face of Givenchy Parfums new mens fragrance

Self-taught artist and lyricist Benjamin Clementine has been announced as the face of Givenchy Parfums' new fragrance for men.

The collaborative fragrance is scheduled to launch in March 2023, paving the way for a new Givenchy Parfums chapter. This is expected to be the brand’s biggest launch for 2023. The campaign is based on redefining the concept of 'gentleman' and bridging the gap between street and couture.

Benjamin Clementine commented: “I am thrilled to collaborate with Givenchy on the launch of the brand’s new masculine fragrance. I am delighted to be associated with this Maison, whose values of respect, openness, elegance, and boldness I share.”

Clementine also recently landed his first cinematic role in Denis Villeneuve's Dune, which swept the 2022 Oscars with multiple awards. This October Clementine unveiled his latest album, And I Have Been.

Romain Spitzer, CEO of Givenchy Parfums, added: “Benjamin is a passionate artist with an impressive talent. His inspiring and generous personality, creativity, and radiating elegance and intensity perfectly reflect the world of the new fragrance he will embody from March 2023 onwards. We very much look forward to working with him.”

This follows the news that Givenchy Parfum entered the Metaverse with the global online platform Roblox earlier this year. The platform offers consumers the opportunity to explore its new online world inspired by the brand's products and heritage.