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How small fashion boutiques will thrive - not just survive - when lockdown is lifted

Daily Telegraph
14 May 2020

For over a decade the UK’s small fashion businesses have been thwarted by the high street giants, as glossy ‘mall’ culture and a fast turnaround of trends have seemed more appealing than the joy of discovering a lesser-known label via an independent boutique.

In the last year, though, the tide had already begun to turn, as the message to buy less and buy better was sinking in and encouraging people to think beyond the obvious retail behemoths when it came to buying new clothes. Dozens of small fashion labels and boutiques have successfully launched in Britain in the last five years, collectively chipping away at the share of the market previously held by the global mega-brands.

Read the full article on The Daily Telegraph.

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