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Kim Kardashian teases return to colour cosmetics following consumer demand

Sophie Smith
17 January 2024

Kim Kardashian has teased the return of her colour cosmetics line, following her exit from the category in 2021. 

Revealing the plans on Instagram, Kardashian addressed the growing demand for her return to colour cosmetics.

"I have been reading the comments on the SKKN account, and so many of you want us to bring colour cosmetics back," she said.


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A post shared by SKKN BY KIM (@skkn)

The reality star goes on to read a variety of comments from fans, responding with "guys, I hear you" and a playful kiss to camera.

At the end of the video, the date "01.26.24" appears on the screen with the statement "We got the hint. Stay tuned for a BIG announcement..." written in the caption.

Whilst specific details have not yet been revealed, it follows the launch of Kardashian's KKW Beauty line in 2017.

After many successful launches, the brand was closed in 2021 as part of a rebrand. At the time, Kardashian shared her goal to create one singular website with a variety of products.

Shortly after, she launched SKKN By Kim in June 2022 with a new skincare range to "bridge the gap between dermatological experts and people at home seeking high-performance skincare".

The brand's science-backed formulas aim to support the skin’s natural renewal abilities and offer an "indulgent" at-home experience to help people feel confident in their skin.

Designed for all skin types, the collection includes a cleanser, toner, exfoliator, face cream and eye cream, as well as various facial oils and serums. Each product has refillable packaging.

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