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L'Oréal launches #HairTheLove2022 campaign to celebrate hairdressing sector

Sophie Smith
01 January 1970

L’Oréal Professional Products has launched a campaign to highlight the essential role of hairdressers and how they impact people's physical and mental wellbeing.

Featuring celebrities including singer Pixie Lott and presenter Emma Willis, the #HairTheLove2022 campaign has released a video to emphasise how women view their haircut as much more than a trim. New research from L’Oréal Professional Products Division shows that the close relationship formed by women and their hair stylists is so strong that one in five have been seeing them for over 11 years.

The campaign is also calling for people to "share the love" with their hairdresser and salon this month by posting on social media using the campaign hashtag and tagging @lorealpro_education_uki.

Partnered with Look Good Feel Better, L'Oreal will donate £1 for each post using the hashtag #HairTheLove2022 throughout February 2022. Look Good Feel Better offers free hair and make-up workshops to women suffering with the appearance related side effects of cancer treatment.

Béatrice Dautzenberg, MD at L'Oréal Professional Products Division UK and Ireland, said:“ Hairdressers can transform people’s lives and have an immensely positive impact on society’s wellbeing. The pandemic has also proved just how important the relationship between clients and their hairdresser is and the ‘Hair The Love’ campaign is about celebrating just how much we appreciate our hairdresser and calls for everyone to post on social, tag their hairdresser and amplify the love.

"We are so grateful for the powerful voices of our nine ‘power couples' to help us amplify this important message and celebrate the unique relationship between hairdresser and client."

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