Luna Daily expands retail footprint with launch at Boots

Luna Daily has secured its largest UK retail listing to date, set to launch its full range of microbiome balancing bodycare at Boots next month.

Founded by beauty-industry veteran Katy Cottam, Luna Daily offers women of all ages and stages "an expert developed, shame-free alternative to care for their skin".

Formulated with dermatologists and gynaecologists, the brand's products are natural, vegan and free from soap, allergens, sulphates and parabens, as well as sustainable.

Its products, which include The Everything Oil, The Everywhere Wash and The Everywhere Spray-to-Wipe, will be available online and at 470 Boots stores across the UK from 16 October.

The brand secured the listing as part of a dragons-den style ‘Meet the Buyer’ competition run by Boots to find new and innovative products from smaller brands that support women’s health.

It marks a significant step in Luna Daily's growth, whilst supporting its mission to "normalise conversations and change education, connecting women to each other and their entire bodies".

Katy Cottam, Founder and CEO of Luna Daily, said: "Luna Daily was born out of personal experience of not being able to use traditional bodycare products for my intimate skin, frustrated at the outdated feminine hygiene products available with all of the ‘what’s wrong with her’ associations.

"With our new listing with Boots, I hope our products can reach more women, recognising and supporting the needs of their bodies as they change throughout their lives."