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Lush announces return to Covent Garden with new store opening

Sophie Smith
19 October 2023

Lush is returning to Covent Garden next month with a 255 sqm new store, initially opening as a festive retail pop-up on 3 November.

An additional 176 sqm expansion will then follow in spring 2024 to include the brand's Lush Spa concept.

The opening marks return of Lush to Covent Garden in London, having previously operated a store in this location between 1998-2013.


With bespoke consultations on offer and an opportunity for customers to build their own holiday gift, Lush hopes to provide a "unique retail experience".

The new space will offer categories of Lush inventions from the 1980s including shampoo bars and bath bombs, as well as a section for ethical gifts.

It will also stock the brand's festive range, including its bestselling Snow Fairy collection housed in a dedicated pink section in the store.

Ellen Peters, Property Director at Lush UK&I, said: "We're thrilled to be returning to the historic market and now vibrant retail hub of Covent Garden.

"Our new store, set in a fantastic listed building with entrances from both Long Acre and Floral Street, will give our customers the unique shopping experience that they want and deserve.

"We’re also excited to accommodate our Lush Spa concept within this space and look forward to providing an oasis of calm within central London."

To celebrate the opening, visitors are invited to make their own Lush product for free between 1-4pm on opening day.

Customers will also be introduced to the brand's latest tech invention, designed to help elevate bathing and wellness experiences at-home.

Taking waterproof speakers to a new level, the new 'Bath Bot' sits in water to provide a fun light, sound and colour display.

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