Lush opens pop-up inspired by Wes Anderson's new film Asteroid City

Lush has opened a five-week pop-up in London's Soho, celebrating Wes Anderson’s latest film Asteroid City until 12 July 2023. 

Described as a "must-visit" destination for fans, the pop-up features a pastel-coloured cafe inspired by the filmmaker’s iconic style, as well as various photo opportunities and a new four-piece bath and body collection.

Inspired by the film, the range includes an Asteroid Bath Bomb and Asteroid City Shower Gel, Doomsday Soap and UFO Shower Jelly, allowing fans to "bring a hint of the Anderson magic into their bathroom".

Due to hit cinemas on 23 June 2023, Asteroid City takes place in a fictional American desert town circa 1955, when the itinerary of a Junior Stargazer/Space Cadet convention is disrupted by world-changing events.

Melody Morton, Concepts Creative Director at Lush, said: "The vibrant aesthetic of Wes Anderson’s Asteroid City really inspired us to create a fun, nostalgic range of products packed full of benefit-led ingredients like exfoliating sand and cooling aloe vera.

"We loved that we could bring back our Space Girl fragrance as this is a fan favourite and it fits so well with the storytelling of the movie.

"We’re also excited to offer customers a real life experience in London – where we have created retail spaces inspired by the movie."