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MINISO to showcase exclusive beauty offer in new Westfield Stratford store

Lauretta Roberts
27 February 2024

MINISO, the Chinese-founded global lifestyle retailer, is to open a new store at Westfield Stratford, which will feature an exclusive beauty offer from its own brand and third parties.

Based on the lower ground floor of the shopping mall, the 2,000 sq ft store will house beauty from brands such as MAD Beauty and K-beauty brand TONYMOLY. It is also one of the first MINISO stores in the UK to stock its new Beauty & Self-care range, showcasing face scrubs, hand creams, and eye masks.

As well as the beauty offer, the store, which opens on 1 March, will be home to its renowned Sanrio Blind Boxes, cuddly plush toys, affordable homewares, and cute accessories.

"We're thrilled to bring MINISO joy to East London with our newest store at Westfield Stratford City. Not only is this MINISO's seventh store in London but it's the second Westfield location in London. We're excited to be broadening our beauty offerings with the second launch of MINISO's beauty and self-care line, further enriching our commitment to providing a variety of high-quality products at affordable prices," said MINISO UK Chief Operating Officer, Saad Usman.

MINISO was established in China in 2013 and now has more than 4,200 stores in over 80 countries, offering value-led lifestyle and beauty for an 18-35 year-old consumer base.

In the UK it has stores across London, in Westfield White City, Oxford Street, Chinatown, Camden, Ealing and Brent Cross, as well as in locations including Reading, Belfast, Brighton, Birmingham, Cardiff, Derby and Gateshead among others.

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