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Next launches in-house skincare brand

Sophie Smith
01 February 2022

Next has partnered with a UK skincare manufacturer to launch a new beauty brand called Woah, consisting of 16 vegan skincare products for all skin types.

Available online at Next, the new beauty brand is designed to offer a "simple and easy to use step-by-step routine for morning and night", with products including serums, cleansers, toners, masks and creams.

The high street retailer described the products as made from "high-performance ingredients and essential oils", such as peptides, retinol, hyaluronic acid, rose water and aloe vera.

Next also revealed that Woah skincare was independently tested by 60 women over four weeks and includes ingredients that are “scientifically proven to be effective."

The skincare products aim to target six skin concerns: calm with cucumber extract, soothe with eucalyptus oil, refresh with bergamot essential oils, fragrance-free brighten products with grapefruit essential oil, restore with lavender and hydrate products all with natural rose essential oil.

Woah's products include a Melting Cleansing Balm, Vitamin C Serum, Brightening Toner and Hydrating Mask.

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