No7 appoints Nic Chapman as makeup artist ambassador
No7 has appointed Nic Chapman as its new makeup artist ambassador to "bring the brand's new makeup looks to life and provide inspiration and practical tips for women who want to rediscover the joy of makeup".
With 26 years of makeup artistry experience, Chapman has built a combined social following of over 2.6 million thanks to her educational and relatable tutorials and product reviews.
In her role as ambassador, she will act as an "external spokesperson" across the brand's digital platforms, hosting events and creating tutorials using No7 products.
Chapman said: "I’m delighted to be working with No7. It is such an incredible brand which has been making high-quality, affordable cosmetics since the 1930s.
"Both the cosmetics and skincare products have consistently featured as part of my beauty routine over the years and I'm excited to partner with the brand for the next step of their cosmetics journey.
"Social media would have you believe that everyone knows what they’re doing when it comes to makeup, and you need a cupboard full of products and an advanced skill set to look your best. The reality is that most of us just want to know how to do a few steps that make us feel our best selves and I'm excited to work closely with No7 to simplify makeup and break down the basics that can easily fit into your morning routine."
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The partnership kicks off with the launch of No7’s 'All Day Everyday' makeup look, which is described as "an effortless natural look that is easy to recreate on the go", which Chapman is helping to bring to life for No7 customers.
Helen Garton, Global Brand Director at No7, said: "No7 has always understood been committed to creating products that let women look and feel their best.
"As a renowned makeup artist and someone we know our customers can relate to, we’re excited to welcome Nic Chapman to the No7 family in to provide tips and tricks, and product recommendations for our customers."
Producing cosmetics since 1937, No7 now has over 90 cosmetics products in its portfolio with over 100 different shades for consumers to choose from.
The appointment of Chapman strengthens the brand's commitment to accessibility, having also increased its investment in consumer testing, training for No7 Beauty Advisors, and technology to ensure that customers are confident that products work for them.