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No7 breaks record with Future Renew range

Sophie Smith
06 September 2023

The launch of No7’s Future Renew collection has broken records to become the brand’s fastest selling product range ever.

The world-first super-peptide range, which launched in April, sold more products in the first two weeks than any other previous launch from No7.

Charlotte Goodacre, No7 Beauty Advisor, said: "The response from shoppers has been phenomenal and unlike anything we've seen before.

"We had queues outside so many of our stores in launch week and it's been flying off the shelves. We're still hearing amazing feedback from customers both online and in-store."

No7 Super Peptide

The Future Renew range includes No7's super-peptide blend, representing the "biggest cosmetic science innovation" in the brand’s history. It works to harness the skin’s natural repair process and the renewal of over 50 key proteins in skin cells.

Created with skin scientists at the University of Manchester, the super-peptide blend is the result of 15 years of research into skin ageing and repair. It set out to be "one of the most effective and tolerated skincare ingredients on the cosmetic market".

At the heart of the collection is the No7 Future Renew Damage Reversal Serum, which works to reverse the appearance of multiple visible signs of skin damage across a range of skin types and tones.

Other products include a Day Cream, Night Cream and Eye Serum.

Dr Mike Bell, Head of Science Research at No7, said: "With 88 years of innovation and scientific firsts, No7 prides itself on ensuring its products provide customers with exceptional results and affordable luxury.

"We’re proud to be bringing products backed by clinical trials and peer reviewed science to the high street in such an affordable way."

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