Rabanne prepares for world domination with new space-age inspired makeup line
As it celebrates its 60th birthday, Rabanne, previously known as Paco Rabanne, is moving into the beauty sphere this August, augmenting its inarguable success in both the fragrance and fashion categories.
With this announcement, the Puig-owned house has appointed makeup artist Diane Kendal as Global Beauty Creative Director.
This news comes in the wake of Paco Rabanne's death earlier this year. Rabanne, who was synonymous with futuristic fashion and legendary perfumes, passed away in Portsall, France.
Since then, the 60-year-old house – known for its chainmail dresses and handbags – has undergone a broader overhaul and revamp of its brand identity. The new unified identity and logo, "Rabanne", written in a lowercase minimalist typography, will be rolled out across all lines during the upcoming 12-month period.
This includes updated packaging for Rabanne’s perfume business, which ranks among the top-five fragrance houses worldwide.
For those familiar with the fashion brand, and not just its iconic fragrances such as One Million, it does not come as a surprise that the new line is inspired by space-age glamour. Rabanne makeup will be packed in metallic silver-coloured tubes and compacts, doused with the new brand's new logo.
Not only will the packaging ensure the products will become focal points of consumers' dressing tables, but the gender-neutral products are also created from 98% natural formulas and are each infused with beneficial skin care.
The cosmetics range has been broken up into four categories:
- Nudes: Foundations
- Eyephoria: Eyes
- Rouge Rabanne: Lips
- Arts Factory: artistry-inspired products, such as spray-on glitter bombs
The beauty line will be available on Rabanne’s website on 21 August, followed by Selfridges on 31 August. Pricing will range from approximately £15-£30.
José Manuel Albesa, President of Puig Beauty and Fashion, told WWD: "The brand has such an iconic and immediately recognizable legacy; it’s a unique and strong vision we carry on.
"We try our best to honour the values of the founder: freedom and empowerment."
This comes at a time when Puig reports Paris-based Rabanne has been achieving 40% growth in recent years and is set to soon cross the 1 billion euro revenue threshold.