Rare Beauty unveils debut bodycare collection
Rare Beauty by Selena Gomez is entering the bodycare category for the first time, with the launch of a new range centred around self-comfort.
The new collection aims to "calm, nourish, and protect with hydrating formulas and uplifting scents that help you feel good in your own skin".
It marks the first venture for Rare Beauty beyond cosmetics and will see the brand launch four new bodycare products later this month.
View this post on Instagram
As part of this, the new category sees Rare Beauty introduce its first-ever fragrance with a Body & Hair Fragrance Mist.
With notes of sparkling lemon zest, jasmine and cashmere wood, the new super fine fragrance mist is designed to leave skin and hair feeling "fresh, soft and hydrated".
The scent is also added into the brand's new Hydrating Body Lotion and Hydrating Hand Cream.
Meanwhile, a new aromatherapy gel boasts a soothing peppermint and lavender scent to help users "relax and refresh the senses".
Founded by Selena Gomez in 2019, Rare Beauty aims to create a safe and welcoming space in beauty that supports mental wellbeing across age, gender, sexuality, race, and physical or mental ability.
Its mission is to help everyone celebrate their individuality by "redefining what beautiful means and promoting self-acceptance".
Since its launch, the brand has risen is popularity with bestsellers including a Warm Wishes Effortless Bronzer Stick, Soft Pinch Liquid Blush, and Perfect Strokes Longwear Gel Eyeliner.
Now developing its product portfolio further, the new Find Comfort collection is set to launch online at Space NK from 18 December and in-store on 11 January 2024.
