Tesco strengthens menopause support with new dedicated in-store section

Tesco is trialling a new menopause-friendly section in selected stores for the first time, helping customers find dedicated products to help manage their symptoms and highlight other items that are safe to use when menopausal.

It comes as the supermarket chain joins forces with GenM, an awareness collective that empowers brands to transform how women search, source and shop when going through the menopause.

The M-tick, the world’s first symbol to signpost menopause-friendly products, is now visible on items in-store and online at Tesco.

For the next five weeks, menopause-friendly products from a number of leading brands will also have their own dedicated space in nearly 200 of the retailer's stores across the UK.

The move aims to give customers experiencing menopause confidence to shop for products they need and want, along with supportive education to help customers better understand what products are right for them.

The dedicated display includes Vitabiotics vitamins, Nivea, Olay and Simple skincare products, and Tena and Always products. Davina McCall’s new book, 'Menopausing', is also featured on the aisle ends.

Meanwhile, Tesco's online customers can now browse a permanent dedicated menopause filter under the Health & Beauty section of its website, featuring more than 450 products chosen as a result of research into the online shopping habits of those going through menopause.

Tom Lye, Category Director for Health, Beauty and Wellness at Tesco, said: "We are committed to transforming the shopping experience for those going through menopause and working with Gen-M is the next step in supporting our customers and colleagues.

"We hope the dedicated display in stores and the online filter will provide reassurance around what products are safe to use and help signpost to products that can ease the symptoms."

With over 130,000 women working for Tesco, the chain also supports colleagues going through menopause with a number of initiatives, including menopause friendly uniforms made from a lightweight, breathable fabric that is said to be cooler and more comfortable to wear.