The GelBottle launches at Ellisons as it unveils new Pride collection

Nail brand The GelBottle has launched at professional beauty retailer Ellisons, expanding its presence in the UK as a British-born brand. 

Founded by Daisy Kalnina in 2015, The GelBottle offers highly pigmented, vegan and cruelty-free formulas to accredited beauty professionals globally.

The brand's launch at Ellisons features The GelBottle's range of over 250 gel polishes and nail accessories, including its bestselling 'Builder in a Bottle'.

Daisy Kalnina, Founder & CEO of The GelBottle, said: "I’m thrilled to announce our partnership with Ellisons. As another passionate, innovative and endlessly professional they’re a perfect fit for The GelBottle Inc.”

Matthew Champney, Commercial Director at Ellisons, added: “We are delighted to be exclusively partnering with The GelBottle as our newest addition to the Ellisons portfolio. Within eight short years, The GelBottle has become a market leader and an iconic name in the industry.”

The news coincides with the launch of The GelBottle's new Pride-inspired collection in partnership with podcast host Josh Smith.

The Reignbow Edit, inspired by Smith's podcast series called Reign, includes a selection of "empowering and vibrant colours" to raise money and awareness for Brighton based LGBTQIA+ support charity Switchboard.

The brand is also sponsoring four episodes of Smith's podcast, focussing on celebrating self-expression and inclusivity with actor Reneé Rap, Eurovision star Loreen, rapper Ashnikko and non-binary actor, singer and influencer Miss Benny.

From 13 June to 31 August 2023, 25% of proceeds from The GelBottle Reignbow Edit will be donated to Switchboard.