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UK fashion and beauty Black Friday deal tracker

Tom Shearsmith
27 November 2020

According to data from cross-border ecommerce leader eShopWorld (ESW), international online sales increased by 88% in the first two weeks of November, compared to 2019, as Black Friday shopping started early.

As retailers and brands across the fashion and beauty industry begin slashing prices early to stimulate longer demand, is tracking some of the biggest deals:


Zara is again participating in Black Friday offers, adding a large sale section to the site this week, offering 40% off items in both menswear and womenswear.

The Body Shop

The Body Shop's offer includes 15% off everything, with free delivery for all orders over £30.


Selfridges has partnered with many of the brands it stocks to offer up to 20% off hundreds of items in many departments including fashion and beauty.

Liberty London

Liberty London has announced up to 15% off beauty products for Black Friday.

River Island

River Island are offering 20% off until 30 November 2020, with free delivery for orders over £75.


ISAWITFIRST has announced 60% off everything, with 70% off over 700 lines. The end date for the sale has not yet been revealed.


Topshop/Topman are offering up to 50% off items across the site, with free delivery also available.

Laser Clinics UK

Laser Clinics UK has announced its annual Black Friday event will begin 26 November and continue through to 30 November 2020. The promotion includes 40% off all Laser Hair and Skin treatments.


Gap are offering 50% off everything online 23 November 2020 to 28 November 2020.

Boux Avenue

Boux Avenue has announced a 20% off sale will be running from 25 November to 30 November 2020. The discount applies site wide and includes discounts on their new Bouxtique collection.


Amazon’s Black Friday Sale begun 26 October, running until 19 November 2020, with discounts of up to 40% on fashion and beauty brands.


This year, H&M are running different promotional activities from 14 November through till 30 November 2020, with a large sale on Black Friday. The retailer is offering up to 50% off selected lines.

H&M are also offering an extra 10% off for H&M Members.


Black Friday 2020 kicks off at ASOS from midnight 27 November until 30 November 2020.

The online retailer has guaranteed over 850 brands involvement across both menswear and womenswear and in multiple product categories including coats and jackets, trainers, party dresses and suits.

All Saints

All Saints has announced a 30% off everything sale, running from 16 November until 1 December 2020.


Fast fashion giant Boohoo is currently offering various levels of discounts with some products up to 80% off. Free delivery is also available on Black Friday.


MR PORTER has announced its annual Black Friday event will begin 25 November (5.00am) and continue through to 30 November 2020 (5.00am). The promotion includes 30% off selected items from the AW20 season from more than 400 top designer brands.

For the first time, this year, the MR PORTER Black Friday event is available to customers shopping globally.

Ghost London

Ghost London is offering up to 70% off everything on Black Friday, with some discounts already available.

Kurt Geiger

Kurt Geiger is offering site wide discounts for Black Friday with 25% off everything. The sale is available now, with the company refusing to comment on an official end date.

Beauty Bay

Beauty Bay is offering discounts off many of it's own-brand products and various brands stocked, including Jeffree Star, Wet N' Wild and Revolution.

Current sale prices range from 10% to 50%, with most sale items discounted around 30%.

French Connection

French Connection is offering 30% off full price items for from now until 28 November 2020.


Debenhams is offering Black Friday deals from 16 November to 30 November 2020. Discounts include up to 50% off menswear and womenswear, 30% off selected sleepwear and up to 15% OFF all beauty, skincare & fragrance.

Further limited-time deals are available on Friday 27 November.

John Lewis

John Lewis is offering up to 30% off items across fashion, beauty and gifts, with discounts off various high street brands including Levi's, Adidas, Gant and Barbour.

Sports Direct

Sports Direct is offering savings of up to 80% off sporting goods, clothing and footwear. The company is also offering £20 vouchers when customers spend over £100.

Very has already launched the majority of its Black Friday deals, with discounts of over 60% on some products. 25% off selected menswear and womenswear is a prominent discount throughout categories.

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