This week's beauty launches: Noughty's curl crème, Drunk Elephant's illuminating serum and more...
This week's beauty launches include an illuminating, barrier-strengthening serum from Drunk Elephant, frizz control range from Curlsmith, renewal night cream from Pai Skincare and more.
Drunk Elephant unveils biggest launch of the year
Drunk Elephant has unveiled its new illuminating, barrier-strengthening serum, marking the brand's biggest launch of the year.
Following the sellout success of its D-Bronzi serum, the new Goldi Bright Drops work to "brighten your complexion, fade hyperpigmentation and dark spots, and improve clarity".
It features a blend of 5% niacinamide, mulberry leaf extract and diglucosyl gallic acid to improve signs of ageing, as well as "light-reflecting" pigments to revive dull skin.
Priced at £33, the B-Goldi Bright Drops are available at Space NK.
Noughty launches new curl crème
Hair and body care brand Noughty has launched a new Howdy Curls Spring Back Gel Crème for curl definition and hydration.
Powered by a high-tech wheat bran extract, the crème provides curls and waves with "definition, volume and bounce".
The product is also packed with sea kelp extract, sea fennel, Irish moss and sweet almond extract.
Priced at £9.99, the Howdy Curls Spring Back Gel Crème is available at Noughty.
The Gel Bottle Inc introduces ProForm
The Gel Bottle Inc has launched ProForm, a HEMA-free extension system to create hyper-realistic extensions or strong overlays.
Available in seven neutral colours, inspired by the brand's bestselling BIAB shades, the product offers an alternative to acrylics.
It can also be paired with the brand's new Bond Base and Glow Top for a "complete HEMA-free system".
Priced at £19.50 and £17.50 each, the ProForm, Bond Base and Glow Top are available at The Gel Bottle Inc.
Wild unveils "world's first" plastic-free, compostable bottle for new shower gel range
Refillable deodorant brand Wild has launched the "world's first" 100% plastic-free, compostable bottle for its new body wash.
Made from 70% bamboo starch and 30% plant starch from agricultural waste, the compostable refill will biodegrade faster than a banana peel.
The refill can be stored in Wild's reusable aluminium case, which offers protection against corrosion and water exposure, ensuring it remains in "pristine condition" even in a shower environment.
With plans from £15, the Body Wash is available at Wild.
Curlsmith tackles frizz with new range
Haircare brand Curlsmith has introduced a new Frizz Control collection, helping to reduce frizz for every curl type.
The range includes a Frizz Control Cleanser, Frizz Control Duo Conditioner, Frizz Rescue Curl Retainer and Frizz Rescue Finishing Serum.
Powered by clinical research, the products feature a "revolutionary" blend of advanced oils and nourishing superfoods, alongside a "juicy" aroma of mango, papaya, citrus and aloe.
Priced from £22 to £25, the Frizz Control collection is available at Curlsmith.
Pai Skincare launches renewal night cream
Pai Skincare has introduced its first-ever certified organic night cream, a multidimensional moisturiser that’s clinically proven to reduce the appearance of fine lines and revitalise mature skin.
Its high-tech formula tackles premature ageing, whilst potent antioxidants protect the skin from damage and collagen-boosting peptides help to plump and smooth skin.
Featuring a "relaxing and sensitively-blended" scent, the night cream is designed for a "less stressed, more restored you".
Priced at £64, the Bonne Nuit BioPeptide Renewal Night Cream is available at Pai Skincare.
MALIN+GOETZ launches body oil and candle in strawberry scent
MALIN+GOETZ has expanded its most-coveted strawberry scent into home and bodycare formats.
Originally launched with a Eau de Parfum in 2021, the scent takes inspiration from the white jewel strawberry from japan, "bringing to the forefront the lesser-known facets of the commonly stereotyped fruit".
The new products include a perfume oil and candle.
Priced at £29 and £50, the body oil and candle are available at MALIN+GOETZ.
