Unilever strengthens haircare portfolio with Nutrafol acquisition

Unilever has signed an agreement to acquire a majority stake in haircare wellness brand Nutrafol.

The consumer goods company already held a minority stake of 13.2% in Nutrafol through Unilever Ventures. Terms of the deal were not publicly disclosed and the acquisition is still subject to regulatory approval and customary closing conditions.

Nutrafol offers a range of clinically tested, physician-formulated products designed to address thinning hair and compromised hair health for women and men, at various life stages.

Within its products, the brand uses its patented Synergen Complex, which comprises of medical-grade nutraceutical ingredients that target multiple root causes affecting hair health including hormones, stress, lifestyle, metabolism, nutrition and ageing.

Fernando Fernandez, President of Beauty and Wellbeing at Unilever, said: “Nutrafol and its holistic approach to hair health is the perfect complement to our growing portfolio of innovative wellness and supplements brands. I am confident that with the full support of Unilever behind Nutrafol, the team will continue to take this fast-growing business to even greater heights.”

Giorgos Tsetis, Co-founder and CEO of Nutrafol, said: “Joining forces with a leading global organisation like Unilever, and all the resources and scale that comes with that, is the natural evolution in our mission to help people grow into their best selves through wholebody health. The Unilever family will be a great home for us as we continue to move the industry forward with new innovations to support the needs of consumers at every point of their hair health journey.”