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Acqua di Parma and Emilio Pucci join forces for new charitable collection

Gaelle Walker
22 September 2021

Acqua di Parma and Emilio Pucci have collaborated on the creation of a new Holiday Season collection in support of Save the Children’s Rewrite the Future campaign.

Available now, the new Emilio Pucci x Acqua di Parma collaboration features an array of beauty and home gift sets, as well as an advent calendar containing some of Acqua di Parma's most iconic beauty products (rrp £450.)

The “joyful” new collection is set apart with a re-interpretation of Emilio Pucci’s ‘The Vortici’ print in Parma yellow.

A percentage of the production cost of each product made for the new collection has been donated to Save The Children’s Rewrite the Future campaign,

Acqua di Parma Chairman and CEO Laura Burdese said: "Holiday Season, which we've proudly created along with Emilio Pucci, is a symbol of our commitment, a gift to the new and future generations and a message of positivity and confidence",

"In a historic period of great difficulty, young people find themselves in an unprecedented situation in terms of schooling and education.

"By sustaining the Rewrite the Future campaign by Save the Children, we aim to offer constructive support for the most deprived children and young people by working to guarantee their right to quality education,” Burdese added.

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