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Advent Calendars are big business and now Vogue is getting in on the action

Antony Hawman
01 September 2023

The advent calendar business model is showing now sign of slowing down and now media brands are getting in on the action with British Vogue launching its first-ever luxury advent calendar.  

Advent calendars are big business and allow brands and retailers invaluable marketing and revenue channels to drive sampling, loyalty and of course, sales.

The calendar will feature a line-up of legendary lifestyle, fashion and skincare treats, with a portion of proceeds going to charities supporting vulnerable communities this Christmas.

25 drawers featuring illustrations of covers from the Vogue archives containing fine jewellery, fragrance, fashion accessories, premium beauty tools, high-end skincare and bath and body products will make up the advert calendar fit for any consumer who likes a little luxury in their life. The calendar itself has been sustainably designed to be recycled after use, but let's face it, any Vogue fan will want to use it as a keepsake.

Vogue Advent Calendar

Read on for the product line-up (if you don't mind spoilers):

  • Lily & Roo - Gold Tiny Heart Necklace
  • Olaplex - No.3 Hair Perfector (full size)
  • Sarah Chapman - Icon Day Smartsome™ A² X50³ Cream (full size)
  • Hourglass - Ambient Strobe Lighting Blush (travel size)
  • Hourglass - Veil Translucent Setting Powder (travel size)
  • Elemis - Pro-Collagen Rose Cleansing Balm 50g
  • REN Skincare - Atlantic Kelp And Microalgae Anti-Fatigue Toning Body Oil (full size)
  • *New* Yolke - Silk Eye Mask | Bespoke VOGUE Print
  • Dr. Barbara Sturm - Eye Cream (full size)
  • Sophie Lis - Titan Gold Hoops
  • Murad - Hydro-Dynamic Ultimate Moisture (full size)
  • Charlotte Tilbury - Pillow Talk Push Up Lashes Mascara (full size)
  • Sisley - Black Rose Cream Mask 10ml (sample size)
  • Sisley - Sisleya L’Integral Anti Age 5ml (sample sizes)
  • Kilian Paris - Love don’t be shy Perfume 7.5ml
  • BBB London - Clear Brow Gloss (full size)
  • Discotheque - Crisco Disco Candle (bespoke size)
  • Clé de Peau - Softening Cleansing Foam (20ml replica size)
  • Clé de Peau - Protective Fortifying Emulsion (12ml replica size)
  • Clé de Peau - UV Protective Cream 50+ SPF (8ml replica size)
  • Clé de Peau - The Serum (7ml replica size)
  • Aspinal of London - Slim Credit Card Holder - Black Pebble
  • The White Company - Cashmere Bed Socks
  • Oribe Supershine Moisturizing Cream (deluxe travel size)
  • *New* The Seated Queen - Infinite Ointment
  • Foreo - UFO 3 Mini Device LED Therapy Mask
  • *New* Sam McKnight - Bigger Love
  • Votary - Brightening Hyaluronic Serum - Narcissus and AHA
  • NEOM - Pefect Night’s Sleep Scented Candle
  • V By Laura Vann - Vintage Link Gold Chain Bracelet
  • A surprise gift from Vogue

The Vogue advent calendar is available for £350 from the 22nd September and you can sign up for the waitlist here.

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