Baylis & Harding names TV personality Amanda Holden as brand ambassador

Washing & bathing brand Baylis & Harding has named Britain’s Got Talent judge and Heart Breakfast presenter, Amanda Holden, as its new brand ambassador. 

Holden will front the British brand's Christmas campaign, which will see the TV personality edit a selection of Christmas gifts, which have been "carefully selected to bring joy to the all the family".

She will also become the face of the brand’s festive TV advert, which focuses on Baylis & Harding's affordable gifting collections and which will air throughout November and December.

Tania Slater co-founder Baylis & Harding said: “Christmas at Baylis & Harding is one of our favourite times of year, and we’re excited to work with Amanda as this year’s joy-filled gifting ambassador, who we know shares our passion for all things Christmas.

“As our ambassador she also embodies the generosity of spirit that’s associated with our brand, and we know she really resonates with our Baylis & Harding consumers. We’re looking forward to working with her on our exciting plans for Christmas and beyond.”