Beauty service platform Glamdeva announces UK expansion plans, welcomes new CEO

Beauty service booking platform Glamdeva has announced it is gearing up for major expansion and has appointed former Head of Private Banking and Lending at Lloyds Louise Santaana as its CEO.

The Cardiff-based business was founded by Gurinder Randeva in 2019 and now has ambitions to be the UK’s leading online booking platform for mobile hair and makeup.

Its new CEO has major plans to double the startup’s operations over the next twelve months and expand its community. Plans include increasing the number of artists and stylists on its platform to more than 1,000 and adding other services such as aesthetics, eyebrows and nails.

Santaana is also looking to leverage her experience to explore new strategic partnerships, new advertising and marketing campaigns and, longer-term, the potential of external finance.

Glamdeva allows users to compare the real-time prices of over 400 approved makeup artists and hairstylists and filter for price, and experience level. It also allows users to talk to artists directly, who are vetted by the company's onboarding team before they are able to join the platform.

Founder of Glamdeva, Gurinder Randeva, said: “This is a fantastic coup for our business at exactly the right time as we look to scale quickly. Louise has a wealth of finance and business experience that she can bring to the company, not to mention a network of contacts that we can use to explore new partnerships and opportunities.

Glamdeva CEO Louise Santaana added: “This is such an exciting time for Glamdeva, with the technology firmly established and a growing number of users and stylists/artists wanting to join our community. 2022 is going to be the year we scale. In a fast-paced world where people don’t have time to go into salons or the city centre for an appointment, we can bring beauty and hair services to your door using our easy-to-use online marketplace.

“The feedback from people who use us is superb and one of my key roles will be to raise the profile of the brand and our services, not to mention looking at strategic partnerships where we can offer a solution. This could be TV production companies, entertainment venues or wedding planners for example."