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Beauty's biggest names come together for new Beauty Backed Trust campaign

Sophie Smith
17 July 2023

The Beauty Backed Trust has enlisted some of beauty's biggest names in a "first-of-its-kind"campaign to support the hair and beauty industry.

The fundraiser sees Lisa Eldridge, Charlotte Tilbury, Jamie Genevieve and Trinny Woodall come together with 13 other beauty professionals to create a limited-edition t-shirt, tote bag and collectable prints.

As part of this, each participant was asked to create a small design that represents them and their business to be collated into one "impactful and highly covetable" image.

From pink plaits by Sam McKnight, to Lisa Eldridge’s signature sketches and Danessa Myricks ‘dream big’ kiss, the design features a variety beauty inspired accents from Ruby Hammer MBE, Hannah Martin, Adam Reed, and many more.

The series of collectables are available online via the House of Neon, with all profits going towards funding the Beauty Backed Trust Grant Programme.

Founded by skincare expert Caroline Hirons, the Beauty Backed Trust works to help individuals and businesses within the beauty industry. In 2021, the company launched its first grant programme to offer support after COVID-19.

"I set up the Beauty Backed Trust to ensure the beauty professionals who run incredible business’ that contribute billions to the UK economy and enable 1000s of people to feel their best, continues to be a well-funded and supported service provider," said Hirons.

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