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Benefit brings back Bold is Beautiful charity-giving scheme

Chloe Burney
12 April 2024

Benefit, the beauty brand renowned for its brow products and retro-glam aesthetic, has announced the return of its Bold is Beautiful philanthropy programme this May. This sees Benefit UK & Ireland pledge to donate £5 from every brow wax sale to its charity partners, Look Good Feel Better, Daisyhouse and Refuge.

Through the Bold is Beautiful campaign,  money raised will go towards providing and empowering women and girls through education, mentorship, access to wellness and financial self-sufficiency.

This includes creating a network of support for women overcoming the challenges from the physical effects of cancer as well as hosting workshops to boost self-esteem and confidence. In addition, it provides safe houses for women and children who have been subject to domestic abuse, helping them to start rebuilding their lives.

Since 2015, Benefit's Bold is Beautiful philanthropy programme has successfully raised the funds to keep a refuge open for 3.5 years and host confidence-boosting makeup and skincare workshops with over 18,000 women. Over £21.2 million ($26.6 million) has been raised globally and nearly £2 million raised to support women and children in the UK and Ireland.

Sarah Harbon, General Manager at Benefit Cosmetics UK & Ireland, said: "Bold is Beautiful goes beyond the beauty counter, and the impact of our work can be seen in the countless lives of women and children who have been positively affected by our efforts. It’s important to continue to raise awareness and inspire as many people as possible to get involved.

"Our brow waxes support our longstanding charity partners, Look Good Feel Better, Daisyhouse, and Refuge. Every brow wax booked in May will help make an impact within our local communities, enabling women and girls to feel empowered and providing care and support for those in need. Through Bold is Beautiful, we have built a strong community of women, and men helping women, and fundraising and supporting each other, that is something I am really proud of."

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