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Boots champions women's health in new campaign

Sophie Smith
22 February 2023

Boots has launched its "biggest ever" healthcare campaign, highlighting the retailer's new products, services and support around women's health. 

The new campaign, ‘Our Health Is As Individual As We Are’, sees the retailer expand its Price Advantage scheme to feature a wider range of women’s health products. This includes Pregnacare and Menopace, as well as own-brand Evening Primrose Oil Capsules, Dual Action Thrush and BV Pessaries, and TENS Digital Pain Relief.

The campaign also highlights the expanding number of healthcare services available in-store and online at Boots, including over 15 dedicated women’s healthcare services like the Boots Online Doctor Menopause and HRT Treatment service.

In addition, the Boots Health Hub has been "enhanced" to make it easier for customers to navigate healthcare information, advice, products and services, organised by healthcare conditions.

For its pharmacists, the retailer has launched new training modules to provide information about periods, fertility, pregnancy and menopause. Boots hopes this will help its pharmacists to have meaningful conversations with women about their health, including providing advice and suggesting suitable products or services.

The campaign is supported by a TV advert that follows several women "navigating familiar life moments with the expert help of Boots at their side".

Claire Nevinson, Superintendent Pharmacist at Boots, said: “At Boots, we’ve been championing women’s health for over 170 years. Over the last few years there’s been more awareness and conversation around women’s healthcare areas. We are taking an active part in that conversation and provide our customers great value products and services that they can conveniently access online and in our stores. Our pharmacists are always on hand to offer expert advice for patients, whatever their healthcare issue.”

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