CeraVe to open first-ever UK pop-up in Covent Garden

Dermatologist-developed skincare brand CeraVe will open its first-ever UK pop-up later this month, launching a new Back to School-themed space in London's Covent Garden.

Running from 19-22 October, the immersive pop-up will draw on the brand’s US heritage, alongside its medical-first approach to skincare and the role CeraVe plays in achieving healthy skin.

It will feature various high school-themed spaces, including a ‘Cleansing Lab’ where guests will learn about their skin type, as well as a gym-themed space for myth-bustung and education.

The space will also feature a ‘Ceramides Classroom’, hosting multiple opportunities to unlock special discount codes and exclusive merch via retail partner Lookfantastic, plus one-to-one skincare consultations with nurses from the National Eczema Society.

Cecile Lux, General Manager for CeraVe UK&I, said: "We're thrilled to be welcoming people to CeraVe’s first-ever UK pop-up event.

"This immersive experience is set to educate and inspire brand fans and consumers on the ‘CeraVe difference’.

"From the location of Covent Garden, our hope is to connect with the brand's loyal customers in-person, immersing them even further in the CeraVe story, as well as providing access to incredible experts in skincare, including industry-leading dermatologists."

Read TheIndustry.beauty's interview with Nada Baalbaki, Global Scientific Director at CeraVe.