Donna Karan New York releases fragrance range after revival of the fashion brand
On the back of last week's revival of the Donna Karan New York fashion label, complete with supermodel-studded campaign, the American brand has unveiled a new range of fragrances.
The Cashmere Collection range of fragrances features four Eau de Perfums – Cashmere & Palo Santo, Cashmere & Tiare Flower, Cashmere & Wild Fig and Cashmere & Tunisian Neroli – created by perfumers at Interparfums. They have been designed to complement each other represent the "multi-faceted nature of a woman".
The bottle has been designed to represent fabric in flowing motion capped with a weighted gold cap in an organic shape. The timeless label adds a refined touch, while the Donna Karan logo is debossed on the neck as a subtle detail. Meanwhile, the outer packaging comprises a reusable canister with a top-open lid that reveals the bottle within.
It is available at key US retailers Nordstrom, Macy's Bloomingdale’s, Boscov, Dillard's, Von Maur and to consumers globally via donnakaran.com priced at £114.
Its launch comes after the Donna Karan New York label was revived by its owner GIII Apparel last week. Formerly the main line of the Donna Karan empire, the collection had been dormant for sometime following GIII's acquisition of the Donna Karan brand from LVMH in 2016. Since that time GIII has been focusing on the younger DKNY label but said it felt the time was right to revive the mainline, in particular due to its popularity on the vintage market.
Supermodels including Cindy Crawford, Amber Valletta and Linda Evangelista star in the revival campaign wearing designs inspired by the original creations of Donna Karan herself, who shook up fashion in the 80s and 90s with her modular working wardrobe based around "7 Easy Pieces".
The Scents:
CASHMERE & PALO SANTO (Amber Woody)
“I wanted to push the addictive warmth that makes Cashmere Mist so iconic while taking it in a slightly different direction by adding a unique woody element with palo santo as the star,” said Jérôme Epinette, Perfumer.
Perfumer: Jérôme Epinette, Robertet
Top Notes: Golden Peach Mid Notes: Labdanum, Cashmere Woods Dry Notes: Crisp Amber, Vanilla Bean, Palo Santo
CASHMERE & TIARE FLOWER (Solar Floral)
“This is a modern solar floral composition where the warm and cocooning amber highlights the cashmere comfort, while Vetiver adds a sophisticated mineral woody facet to the fragrance. This confident and memorable signature brings newness to the Donna Karan brand through an enchanting solar floral twist,” said Jacques Huclier & Nathalie Cetto, Perfumers.
Perfumers: Jacques Huclier & Nathalie Cetto, Givaudan
Top Notes: Mandarin, Lemon, Bergamot, Anjou Pear Mid Notes: Tiare Flower, Jasmine Sambac, Ashoka Flower Dry Notes: Cedarwood, Vetiver, AmbrofixTM, Vanillin
CASHMERE & WILD FIG (Floral Woody)
“How to create something unexpected and somehow rooted in nature – this was the goal. Black Pepper on top brings some zest while the wild fig and bamboo in the heart introduce the comforting nature-driven signature,” said Jérôme Epinette, Perfumer.
Perfumer: Jérôme Epinette, Robertet
Top Notes: Black Pepper, Bergamot Mid Notes: Freesia, Waterlily, Rose Absolute, Wild Fig, Bamboo Dry Notes: Cedarwood, Salted Musks, Wet Stones Accord
CASHMERE & TUNISIAN NEROLI (Citrus Floral)
“I wanted to create something that took Cashmere Mist to a more luminous, floral place, which is how I arrived at the blooming neroli," said Jérôme Epinette, Perfumer
Perfumer: Jérôme Epinette, Robertet
Top Notes: Bergamot, Yuzu, Petitgrain Mid Notes: Tunisian Neroli, Lavender Dry Notes: Cedarwood, Ambroxan
