Fenty Beauty to bring shade-matching pop-up to UK
Fenty Beauty by Rihanna is taking its pro artistry team on the road to offer free shade-matching consultations across the UK.
The 'Fenty Beauty Drive Thru' will start in London from 26-28 October, before heading to Manchester from 2-4 November and Sheffield from 9-11 November.
With pink makeup stations filled with both Fenty Beauty and Fenty Skin products, the pop-up will offer consumers complimentary 1:1 shade-matching consultations with a Pro Fenty Makeup Artist.
During the consultations, guests will have the chance to explore the brand's full foundation range spanning 150 shades and take home a free sample of their chosen foundation along with further complimentary products.
The pop-up will also offer touch-screen registrations for customer orders and a branded vintage car photo opportunity.
"Despite offering virtual consultations and having an AI shade-matching tool online, the brand knows that when it comes to getting the right shade, an in-person shade-matching experience comes out top," read an announcement about the event.
"This is why Fenty Beauty is touring the nation to shade match as many consumers as possible, giving them an incredible experience inside the world of Fenty and offering people free 1:1 consultations with a Pro Fenty Makeup Artist."
