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Caudalie enlists TikTok influencer Amelia Olivia for new pop-up with Space NK

Sophie Smith
29 April 2024

Natural skincare brand Caudalie is celebrating its best-selling Vinoperfect collection with a new pop-up at Space NK.

Located at the retailer's Hans Crescent store in London's Knightsbridge, the activation is open from 29 April to 9 May.


For the first time in the UK, the brand has teamed up with TikTok influencer Amelia Olivia as part of the pop-up.

It spotlights Caudalie's Vinoperfect range, boasting clean-to-skin formulas for a "glowing radiant complexion without compromise". The collection is defined by its Vinoperfect Serum, which sells one bottle every 30 seconds worldwide.

Guests can immerse themselves in Amelia's 'Beautea' room, where they can explore her favourite products from the range.

Customers can also enjoy skin consultations from the brand's beauty experts using high-tech 3D skin scanning devices and have the chance to win some products to take home too.

Gregory Brun, General Manager for Caudalie in the UK and Ireland, said: "Our goal is to give our customers the complete Caudalie experience in partnership with Space NK.

"We are so proud to have TikTok superstar Amelia Olivia as the face of this year’s campaign and having a pop-up where fans can find all of her favourite products from the range is the perfect way to engage with our customers in-store.

"Our beauty experts will also be on hand to deliver skin consultations using 3D skin scanning devices, so visitors can build their bespoke Caudalie skincare routine. We look forward to welcoming visitors to celebrate Vinoperfect with us."

The activation has been developed by creative marketing agency Backlash, which specialises in creating pop-up experiences.

Carina Garcia, Senior Art Director at Backlash, said: "It’s been a delight working on this immersive pop-up for Caudalie to celebrate its best-selling Vinoperfect Collection.

"A truly natural collaboration with Amelia Olivia brought to life, giving customers a very memorable and personal insight and 'close up' experience in her Beautea room."

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