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GHD unveils 'most advanced styler to date'

Sophie Smith
01 February 2024

GHD has launched its latest beauty tech innovation, a new styler boasting breakthrough HD motion-responsive technology for "ultimate performance and styling speed".

Described as its "most advanced styler to date", the GHD Chronos delivers one stroke styling for fast curls, waves or straight looks.


As part of this, the HD motion-responsive technology uses an intelligent algorithm to identify how the tool is being used, to optimise heat and power delivery for three times faster styling.

It identifies the users styling motions and reacts by delivering the right amount of power into the plates to maintain the optimum temperature of 185°C to a new higher level of precision.

The tool also features a "latest generation" ceramic heater for optimal heat delivery into the plates, as well as ultra-gloss floating plates for easy-glide styling with up to 85% more shine.

Other benefits of the Chronos styler include two times less frizz, as well as up to three times more breakage protection.


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Jeroen Temmerman, CEO of GHD, said: "We are dedicated to developing pioneering technologies and creating the best-in-class products that tackle consumer and professional stylist needs.

"GHD Chronos, our latest beauty-tech breakthrough,
is a momentous launch for GHD as it represents the pinnacle of over 22 years of understanding and mastering heat styling.

"Revolutionising the styler category, it is the most advanced styler in the GHD portfolio, featuring HD technology to deliver the best performance we have ever seen from our stylers."

Priced at £289, the Chronos styler is available at GHD.

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