Givenchy brings beauty to virtual realm with immersive ‘Festive Winter Escape’

Givenchy Beauty is bringing the spirit of the festive season to the digital world on Roblox with the ‘Festive Winter Escape’ where virtual shoppers can wander through snow-covered lanes lit up by fairy lights.

The virtual realm, which was brought to life with the help of creative consultancy Doppelgänger, is an immersive shopping experience where online users can glide past an ice rink adorned by Christmas trees before entering a chalet brimming with the latest Givenchy beauty launches.

This experience builds on the success of the Givenchy Beauty House, which launched on Roblox in June last year. Since then, it has amassed over 10.7 million visitors.

In the new space, visitors can test a wide range of cosmetics items on their avatars, such as limited edition products specially created for Givenchy’s 2023 Holiday Collection. These include new shades of lipsticks from the Le Rouge range, the Le 9.10 eyeshadow palettes and the Prisme Libre Skin-Caring highlighter. Givenchy's fragrances can also be found within the chic chalet with a space devoted to L’Interdit, Irresistible and Gentleman.

There is also a chance to win a virtual version of the iconic Voyou Bag - marking the first time a beauty and fashion house has collaborated on a UGC-design.

What's more, in true e-commerce fashion, eagle-eyed shoppers can uncover a hidden exclusive gifting code which can be redeemed on Givenchy Beauty’s website.

Max Proctor, Managing Director at Doppelgänger, said: "Givenchy Beauty’s ‘Festive Winter Escape’ is another example of how Givenchy is disrupting the fashion and beauty industry to bring new, first-of-a-kind experiences to fans.

"With the launch of the ‘Festive Winter Escape’, Givenchy can offer beauty fans worldwide an enhanced retail experience where they can enjoy the holiday season both in-store and online, while also engaging and attracting a new, digital-savvy generation of shoppers."