Glossier is the latest brand to join Sephora’s extensive line-up

Cult-favourite cosmetics brand, Glossier, is set to exclusively join "beauty wonderland" Sephora UK’s line-up, from 15 September.

The brand will be available in-store at Sephora Westfield Shepherds Bush and online. The Sephora app will preview a sneak peek of the range on 14 September.

This wholesale expansion adds to Glossier’s availability in the UK in their Covent Garden flagship store and online. It’s a strategic step in Glossier’s plans to expand and "bring more Glossier to more people" globally. With this launch, the brand answering the call of their British community to provide more opportunities to shop Glossier products.

Kyle Leahy, Chief Executive Officer at Glossier, said: "Glossier is built on community, and Sephora is not only an iconic global retailer but also shares our commitment to the community.

"With the UK being Glossier’s second biggest market, this Sephora partnership and first-ever wholesale retail relationship in the UK is the perfect progression for us."

In February, Glossier achieved a record-breaking launch into 650 Sephora stores across the United States and Canada. Glossier was the most searched-for brand on Sephora’s website prior to launch.

Glossier’s new display stays on brand with its signature pink hue serving as a backdrop. The signature slogan "You Look Good" is stamped on a mirror greeting customers as they approach the display.

Sarah Boyd, Sephora UK Managing Director, commented: "After the great success of Glossier at Sephora in the US, we are extremely excited to launch the brand in the UK both online, on our app and in our wonderful store in Westfield Shepherds Bush, exclusively.

"We know our customers love the brand and we are excited to help Glossier accelerate its remarkable trajectory thanks to our passionate beauty advisors, brand-building expertise, and retail know-how. We are also proud to be the first Sephora market outside of the US to bring our customers more of what they love, only at Sephora."

Fan-favourite brand Haus Labs also joined Sephora UK's line-up earlier this year. Following its successful relaunch in 2022, Lady Gaga's cosmetics brand made its debut UK high street at Sephora Westfield White City and online in June.

Glossier is yet to confirm whether it will be joining Sephora's Westfield Stratford City location that is set to open in November.