Haeckels reveals investment from The Estée Lauder Companies

British sustainable beauty and fragrance brand Haeckels, which celebrates its 10th anniversary this year, has today announced that The Estée Lauder Companies has made an undisclosed minority investment in the company.

In-line with The Estée Lauder Companies’ (ELC) long standing commitments to environmental and social responsibility, the investment will provide the opportunity to further scale and support Haeckels’ development and continued success on a global level through shared information - driving innovation in the sustainability space.

Leveraging its strong track record of identifying and nurturing high potential brands such as Dr. Jart+ and The Ordinary, the investment from ELC will also enable natural skincare company Haeckels to continue to “champion sustainability, create game-changing products and fight for greater transparency in beauty”, while 2022 will bring “a host of exciting projects, global brand engagement and disruption”.

Haeckels Managing Director, Charlie Vickery, said: “The Estée Lauder Companies understands what we do and the love we have for it, with a shared goal to pioneer and disrupt the beauty industry. This minority investment provides us the freedom to continue with our vision and purpose. We thank The Estée Lauder Companies for their commitment to our future, and are excited to be partnering with the company, which has felt like a family since day one.”

Founded in Margate in 2012 by Dom Bridges, Haeckels marries a love of natural ingredients, pioneering design, high-quality craftsmanship and a celebration of coastal regeneration and sustainability. The company manufactures highly effective natural products from renewable resources such as seaweed, and plays an active part in the local community by organising beach cleans and marine conservation surveys.

Bridges commented: “Estée Lauder Companies came to us at a time where we were looking to grow sustainably and, although we are in the early days of our partnership, the discussions and steps forward are healthy and our future symbiotic - we are a positive influence on them and they are a positive influence on us.”

Haeckels opened its first store in Margate in 2013, where it also has a lab on Cliff Terrace, and where it launched Haeckels House - an immersive spa treatment space - in 2019, which was followed by a branch in London in 2020 with a focus on “experiential retail outposts”.