How the beauty industry is supporting The Eve Appeal's 'Get Lippy' campaign

Elemis, Weleda and Augustinus Bader are among the beauty brands taking part in The Eve Appeal's 'Get Lippy' campaign for 2024, which raises awareness and funds around gynaecological cancers.

Each day in the UK, 60 women and people with gynae organs receive the tough diagnosis of one of the five gynaecological cancers: womb, ovarian, cervical, vulval and vaginal.

However, the charity said awareness and communication of gynaecological ​health is still dangerously low.​

To address this, The Eve Appeal has announced the return of its 'Get Lippy' campaign to encourage people to start talking loud and proud about gynaecological health so that everyone knows about the different cancers, their signs, and symptoms.

This May, a collective of beauty brands will come together in support of the campaign, alongside key voices such as makeup artist Hannah Martin and skincare expert Caroline Hirons, who will use their platforms to encourage everyone to "Get Lippy".

Championing this cause, Tesco and Centrum are at the forefront, leading a line-up of beauty brands dedicated to making a difference by donating 10% of their sales of participating products during the month.

As part of this, consumers will be able to discover a selection of premium products. From luxurious skincare essentials to coveted makeup must-haves, each item embodies quality, efficacy, and a shared commitment to women’s health.

Some of the brands and products involved are:

• Augustinus Bader - The Lip Balm.
• Blistex - Intensive Moisturiser and Lip Infusions.
• Burts Bees - Beeswax Lip Balm.
• Dr PAWPAW - Plumping Lip Oil.
• Elemis - Pro-Collagen Rose Cleansing Balm.
• Weleda - Skin Food.

Other participating brands include Bondi Sands, Sculpted by Aimee, Coco & Eve, Here We Flo, Rimmel, Prai Beauty, and Dr Sam Bunting, amongst others.

By purchasing a Get Lippy product during the month of May, The Eve Appeal can continue to fund research into risk prediction and screening to help stop these cancers before they start.

"It has never been more important for people to know the symptoms of gynae cancer that must not be sat on and feel comfortable going to the doctor as soon as possible once they spot them," said Athena Lamnisos, CEO of The Eve Appeal.

"Therefore, we need everyone to Get Lippy this May, so buy a product and Get Lippy and Get Loud."