Iconic London appoints Climb Online to drive growth

Iconic London has appointed digital marketing agency Climb Online to help drive its international growth strategy across the UK and US.

Founded in 2016, Iconic London is known for its range of makeup products for the eyes, face and lips. The brand's bestselling products include a Multi Use Sculpting Palette, Lustre Lip Oil and Triple Threat Mascara.

Focused on increasing market share within the UK and in major states, such as Florida and Texas, within the US, Climb Online will help develop Iconic London's omnichannel digital marketing strategy across paid and organic channels.

To increase brand awareness and customer acquisition, the strategy will also improve profitability of all digital campaigns to enable scalability and resulting growth.

Established in 2015, Climb Online helps organisations to achieve their business objectives via services in SEO, paid media and social media marketing. Iconic London joins the company's portfolio of clients including TOMS and Carbon Theory.

Selma Terzic, CEO of Iconic London, said: “Iconic is entering a crucial and exciting stage of national and international growth and we feel extremely confident in Climb Online’s ability to help us to achieve this. Not only did the team lead with a commercial and transparent approach, but they are also aligned with our vision and culture and we now look forward to working with them long-term.”

Michael Bush, Managing Director of Climb Online, said: “The Climb Online team have worked incredibly hard during all stages of the pitching process to showcase our experience within the beauty industry, our cultural similarities and commercial-first approach to digital marketing. We are, therefore, delighted to welcome Iconic London on board and are incredibly excited to support the brand during their next stage of growth.”