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In Pictures: Dolce & Gabbana adds 'beauty corner' to Old Bond Street boutique

Sophie Smith
18 December 2023

Dolce & Gabbana has unveiled a new "beauty corner" at its luxury boutique on Old Bond Street in London.

Located on the ground floor, the new space allows visitors to discover the Italian brand's full fragrance and makeup range.

As part of this, wooden displays frame Dolce & Gabbana's wider beauty offer, while mirrored stands showcase its standout products.

The area is completed with an intimate makeup room, where testing sessions and personalised consultations can be held.

The news comes after Dolce & Gabbana brought its beauty business in-house last year, ending its licensing deal with Shiseido.

It saw the luxury brand take control of the development, manufacture and distribution of its fragrance and makeup products.

Since then, Dolce & Gabbana has continued to elevate its beauty offer with a new fragrance and makeup line earlier this year.

Created by French perfumer Olivier Cresp, the Devotion Eau de Parfum is a "delectable fragrance that celebrates life's noblest values, an unprecedented essence sealed by the Sacred Heart".

It features notes of candied citrus and vanilla, as well as a heart of orange blossom to create an "enveloping and sensual" scent.

The fragrance was then joined by a makeup collection in October, which carries on the 'Devotion' title and aesthetic.

Boasting "innovative design and high-performance formulas", the collection includes a mascara, face powder, and liquid lipstick.

Amongst other items, the new beauty area features Dolce & Gabbana's Devotion fragrance and makeup range.


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