In Pictures: Lisa Eldridge's first permanent concession lands at Selfridges

Makeup artist Lisa Eldridge has opened her namesake beauty brand's first permanent home in the bustling beauty halls of Selfridges. 

Following the success of its direct-to-consumer website launch and two pop-up stores in Covent Garden, the brand's range of beauty essentials are now housed in concessions at Selfridges.

Customers can now explore Lisa Eldridge's range of "makeup must-haves", including the brand's bestselling Lip Colours and seamless complexion products.

Lisa Eldridge told TheIndustry.beauty: “This is such a dream come true for me, as when I first moved to London to begin my career as a makeup artist, I worked on a makeup counter in Oxford Street - so to see my name on a counter… let’s just say it’s going to be emotional.

“At my first ever permanent counter,customers can explore all of my products first-hand, assisted by my team of handpicked experts, and try all the shades as well as discovering some brand new, EPIC launches, coming this summer.”

To celebrate the opening of the permanent concessions, Lisa and Selfridges are hosting pop-ups at the Manchester Trafford Centre from 19 June to 2 July and Birmingham Bullring from 10 July to 23 July.

These follow the success of the brand’s two previous pop-ups in London's Covent Garden, debuting 'The House of Eldridge' studio in 2021 and celebrating a ‘Carnival of Colour’ in 2022.

At each pop-up, the first lucky 200 customers will be gifted a limited-edition Lisa Eldridge Lip Colour.

This news comes as Selfridges continues to expand its beauty offering, with the launch of haircare disrupter Briogeo in May.