In Pictures: MINISO's beauty offering enters Bluewater

MINISO, the Chinese-founded global lifestyle retailer, has opened its doors at Bluewater Shopping Centre. Visitors have begun browsing the character-filled aisles, shopping the retailer's exclusive beauty offerings.

MINISO opened its doors to the public at noon on Friday 7 June. The new 2,000 sq ft store is one of the few locations in the UK to feature its latest Beauty and & Self-care range, showcasing face scrubs, hand creams and eye masks.

Saad Usman, Chief Operating Officer at MINISO UK, said: "At MINISO, unveiling the first-ever Blue store at Bluewater Shopping Centre marks an exciting new chapter for us. This is our third store opening of 2024, with more to come as we expand our presence across the UK.

"As the very first MINISO store in Kent, we're thrilled to bring the blue to Bluewater and spread MINISO's joy to more premier shopping centre destinations. We can't wait for customers to immerse themselves in this vibrant new space."

James Waugh, Centre Director at Bluewater, added: "At Bluewater we strive to offer our guests the best possible shopping experience. We’re delighted to welcome such an innovative brand as MINISO to our retail line-up, we are sure that MINISO will make a great addition to the centre."

The new opening is the retailer’s 27th store in the UK and follows the successful opening of its London locations in Westfield Stratford City, Westfield White City, Ealing Broadway Shopping Centre and Brent Cross as well as in locations including Reading, Belfast, Brighton, Birmingham, Cardiff, Derby and Gateshead among others.