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In Pictures: Townhouse opens at The House of Elemis

Sophie Smith
04 January 2023

Townhouse has opened its latest salon in London's Mayfair, becoming the second location to feature its 'Petit Townhouse' concept.

Located at The House of Elemis, the salon brings Townhouse's luxury interiors, signature treatments and technology to consumers at the skincare brand's flagship spa. This includes the brand's seasonal nail art collections, self-book kiosks and digital colour libraries to offer an enhanced experience.

Designed for the local community, the salon concept offers the brand's usual elements in a "smaller, local package". The opening follows the launch of the brand's first 'Petit Townhouse' in Notting Hill, London.

Townhouse Mayfair

Founded by Juanita Huber-Millet in 2018, Townhouse offers a range of manicure and pedicure treatments including nail polish, gel and seasonal nail art collections. Since its launch, the brand has gained a cult celebrity and VIP following including Drake and Love Island stars.

Initially launching with a standalone salon in London's Fitzrovia, Townhouse has seven other existing locations at Harrods in London, H Beauty in Milton Keynes and Bristol, Kensington, Liverpool Street, Notting Hill and Covent Garden.

Juanita Huber-Millet, Founder and Creative Director of Townhouse, said: "We are excited to announce the launch of our new Mayfair home. Located in The House of Elemis, customers can enjoy flawless nail treatments from Townhouse plus a range of luxurious treatments on offer from Elemis. Petit Townhouse Mayfair is the ultimate hotspot for those looking to indulge in some self-care.”

Noella Gabriel, Global President and Co-founder of Elemis, said: “We’re delighted to announce the launch of Townhouse at The House of Elemis, bringing an elevated nail salon experience to our flagship spa in Mayfair. Like Elemis, Townhouse are pioneers in treatment innovation with results and customer experience at the heart. We’re thrilled to be embarking on this partnership with Townhouse – a brand that shares the same values and ethos as Elemis.”


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