Innisfree unveils brand redesign with new product packaging and launches

South Korean skincare brand Innisfree has undergone a redesign, introducing a new, sleek look and four product launches.

As part of this, the brand has unveiled a new logo and product packaging to "better reflect the Innisfree identity of today".

The relaunch involves improved development principles to "ensure sustainability and nature is at the forefront for the brand".

Already launched in Asia, the rebrand goes live in the UK on 11 March and will be available at Cult Beauty and Sephora, amongst other UK retailers.

Founded by Sunghwan Suh in 2000, Innisfree is a natural skincare brand that shares the benefits of nature from the preserved island of Jeju for healthy beauty.

It currently has seven lines, all developed with an eco-conscious approach to preserve the balance of nature and the skin with high-efficacy products, including Green Tea, Volcanic Clusters, Black Tea, Retinol Cica, Cherry Blossom, Bija and Sheetmasks.

New products

The Green Tea Enzyme Vitamin C Brightening Serum helps to brighten dark spots and dullness for even skin tone and smooth complexion. Inspired by Korean dermatology, the formula features vitamin C and green tea enzyme to care for skin.

Boasting antioxidant-rich black tea and eight different peptides, the Black Tea Youth Enhancing Essence promises to hydrate and promote healthy skin cell turnover to reveal a radiant complexion.

Offering everyday protection, the Daily UV Defense Sunscreen High Protection SPF 30 features Jeju green tea and sunflower seed oil to hydrate and moisturise skin for a fresh, glowy finish.

Meanwhile, the Daily UV Defence Mineral Sunscreen High Protection SPF 50 contains eight types of hyaluronic acid and Cica to deeply hydrate and soothe skin. With a non-greasy, satin finish, it also neutralises redness with a green tint.